Needle and Thread X Soru Collaboration Lunch
Needle and Thread X Soru Launch Event at Broadwick Soho
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Guide To Ischia
Top tips for a holiday on the beautiful island of Ischia off the Amalfi coast of Italy. Where to stay, how to get around and where to eat.
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The Hands Behind Soru- Where The Beauty Begins
We live in a world where it's becoming increasingly important for brands to be transparent about where their product is made and the story of its journey. For us here...
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24 hours in Florence...
You only have 24 hours in Florence.... what should you do? Don't worry - we have it all figured out for you! Florence is the city of art, romance, architecture,...
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Guide to Sicily
After a decade away, we finally made it back to Sicily this summer. This trip was supposed to happen many times, but something always came up, then Covid hit. we...
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Easter Countdown Surprises
Surprise! We're counting down to Easter with some unmissable offers! From the 23rd March, there'll be a new flash sale to discover on site everyday Refer to our flash sales...
Looking Back at 2023
What a year for Soru! 2023 marked our 10th anniversary which was a big milestone for our small business, looking back over this year and the last 10, I feel...
Christmas Crackers 2023
Our newest Christmas tradition is the Soru Christmas cracker, where we have for you 10 irresistible offers to see you through the gifting and party season. HOW IT WORKS Starting from...
Happy 10th Birthday SORU!
On 10th October 2023 Soru Jewellery will be 10 years old. From dreaming up Soru from the kitchen table to having our own office with a great team of women around...
Behind The Scenes- Capri Photoshoot
Since our photoshoot in Positano in 2018, we have longed to go back to Italy for another location shoot, so we were so excited to embark on this trip. The...
Guide To Capri
Capri is a magical island but you really only find its magic when you stay overnight. A day trip, being crushed by all the other day trippers and cruise ship...
LoveShackFancy X Soru
LoveShackFancy X Soru Jewellery pop up in London on the 21st and 22nd June. To meet the founders, view the jewellery and have access to 2 new exclusive styles.
Why Everyone Should Own Pearl Jewellery
When it comes to classic elegance and timeless beauty, few things can rival the allure of pearl jewellery. For centuries, pearls have captivated the hearts of individuals around the world,...
Evil Eye Jewellery: A Gift with Meaning
Throughout history, cultures around the world have held beliefs in the power of the "evil eye" – a mysterious, captivating concept that has transcended time and boundaries. To ward off...
A Guide To Picking Your Wedding Jewellery
On your big day, jewellery really is the finishing touch to complete the look. It's important to remember that less is more on your Wedding day. You don't wait to...
How To: Bracelet Stack
At Soru, it's fair to say we love to layer bracelets - you'll often see one of our owners, Francesca, rocking a bracelet stack over on our Instagram stories. Bracelet stacking is...
How To: Layer Necklaces
The secret key to looking put together is the application of some jewellery. Often, you will see some of your favourite influencers layering necklaces but we all know it can...
Looking Back At 2022
I always love to look back over the year, reflect on happenings and plan for the future. New Year is a perfect time for this. 2022 was a strange year...
Guide to Sicily
After a decade away, we finally made it back to Sicily this summer. This trip was supposed to happen many times, but something always came up, then Covid hit. we...
Soru's Christmas Crackers Are Back!
Last Christmas, we ran our festive Christmas Crackers campaign for the very first time, and thanks to the overwhelming response from you, we've got even more crackers for you this...