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Easter Countdown Surprises

Surprise! We're counting down to Easter with some unmissable offers! From the 23rd March, there'll be a new flash sale to discover on site everyday Refer to our flash sales...

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Looking Back at 2023

What a year for Soru! 2023 marked our 10th anniversary which was a big milestone for our small business, looking back over this year and the last 10, I feel...

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Christmas Crackers 2023

Our newest Christmas tradition is the Soru Christmas cracker, where we have for you 10 irresistible offers to see you through the gifting and party season. HOW IT WORKS Starting from...

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Happy 10th Birthday SORU!

On 10th October 2023 Soru Jewellery will be 10 years old.  From dreaming up Soru from the kitchen table to having our own office with a great team of women around...

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Guide To Capri

Capri is a magical island but you really only find its magic when you stay over night. A day trip, being crushed by all the other day trippers and cruise...

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LoveShackFancy X Soru

LoveShackFancy X Soru Jewellery pop up in London on the 21st and 22nd June. To meet the founders, view the jewellery and have access to 2 new exclusive styles.

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Why Everyone Should Own Pearl Jewellery

When it comes to classic elegance and timeless beauty, few things can rival the allure of pearl jewellery. For centuries, pearls have captivated the hearts of individuals around the world,...

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Evil Eye Jewellery: A Gift with Meaning

Throughout history, cultures around the world have held beliefs in the power of the "evil eye" – a mysterious, captivating concept that has transcended time and boundaries. To ward off...

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How To: Bracelet Stack

At Soru, it's fair to say we love to layer bracelets - you'll often see one of our owners, Francesca, rocking a bracelet stack over on our Instagram stories. Bracelet stacking is...

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How To: Layer Necklaces

The secret key to looking put together is the application of some jewellery. Often, you will see some of your favourite influencers layering necklaces but we all know it can...

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Looking Back At 2022

I always love to look back over the year, reflect on happenings and plan for the future. New Year is a perfect time for this. 2022 was a strange year...

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Guide to Sicily

After a decade away, we finally made it back to Sicily this summer. This trip was supposed to happen many times, but something always came up, then Covid hit. we...

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Soru's Christmas Crackers Are Back!

Last Christmas, we ran our festive Christmas Crackers campaign for the very first time, and thanks to the overwhelming response from you, we've got even more crackers for you this...

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