This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Express DHL Shipping On All Orders To Germany

Guaranteed No Extra Duty Or Tax To Pay On Delivery

The Fashion Bug Blog X Soru Part 4

It's been a busy month of photo shoots here at Soru, our final one this season is for our much anticipated collaboration with Laura Wills, AKA The Fashion Bug Blog. We have really been looking forward to this one, not only because the pieces we have created together are beautiful, but because we get to spend time with Laura. Working with Laura is such a pleasure, she is one of the nicest people in the industry and we love spending time with her, plus we adore her amazing style, vision and passion for fashion.

We hadn't seen Laura for over a year, all of our design meetings and ideas had been conducted over the phone due to restrictions. We all love the 80's vibe of chunky jewellery, she wanted to create some large studs that were chic and modern along with chunky gold earrings to make a statement and some beautiful ornate crosses. Laura also wanted a few smaller pieces crafted in solid gold that she can wear all the time. She choose to create evil eyes for these two gold pieces as they are something she has always worn, she added a pearl for the eye and clear crystal embellishment around the edges to add her stamp to them. We finalised 10 pieces for this collection- 7 earrings, 2 bracelets and 1 necklace.

the fashion bug blog x soru collection

Our summer collection- gold, turquoise and pearl

 Now onto the really fun stuff- the photoshoot! There were lots of grand and wonderful ideas floating around, but in reality Laura needed to stay local so she could be finished in time for the school run. It's no mean feat having 4 children under the age of 5! Organisation is key and we wanted to ensure the process was as convenient as possible. So, finding suitable outdoor space in central London proved harder than first imagined, but we finally found a large house, with an amazing garden space and pool- within central London.

the fashion bug blog and soru jewellery photoshoot 2021

26 degrees in the city! Perfect weather for our summer shoot

the fashion bug blog and soru jewellery photoshoot 2021

Not a bad day at the office

Now a pool was going to be involved the vibe we wanted for this shoot become apparent, and Slim Aaron's famous images became a firm fixture on our moodboard and the main source of inspiration for this shoot. This glamorous, but laid back poolside vibe suited Lauras personal style perfectly and she had a wardrobe full of dresses and swimwear that were made to be worn on this shoot. 

The famous Slim Aarons photograph

the fashion bug blog and soru jewellery photoshoot  the fashion bug blog and soru jewellery

How to make Central London look like Palm Springs

With our usual amazing team-  photographer Michelle Beatty, MUA Jessica Kell and Sally from MorStyle we created glamorous and fun poolside images that showcase the jewellery exactly as we had envisioned, with Lauras signature style shining through. 

the fashion bug blog and soru jewellery photoshoot 2021

Photographer Michelle working her magic

the fashion bug blog and soru jewellery photoshoot 2021

Our final shot for the the Rio Cross Earrings

the fashion bug blog and soru jewellery photoshoot 2021
At least someone got to go in the pool!
the fashion bug blog and soru jewellery photoshoot 2021
The final shot for the LA Turquoise Studs


We hope you love the collection. We have enjoyed every second of creating this collection and can't wait to see how Laura styles them on her instagram feed and blog this season.

the fashion bug blog and soru jewellery photoshoot 2021

Lots of love, Marianna, Francesca and Laura x




Leave a comment

Please note, comments must be approved before they are published


No more products available for purchase

Your cart is currently empty.

Add Gift Wrap