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Francesca's Founders Notes: April

April 25, 2025

Hi, Francesca here, one half of Soru; me and my sister love to have direct lines to this lovely community and so we thought each month we would reach out...

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Sapna X Soru

April 01, 2025

What better way to start a fresh season than with a new collaboration? We are feeling springy in the office right now, and it's all down to our new collaboration...

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Building Brand Advocacy Podcast

February 26, 2025

I've gone from not wanting to ever talk in public, to having to start talking on socials and now being interviewed in my first ever podcast... eeekkk. Me with podcast...

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Guide To Venice

June 19, 2024

Gondolas in Venice My 3rd time visiting Venice - first time I went in flood season, arrived on a water bus and had to wade through St Marks square with...

Introducing: Soru Fine Collection

December 19, 2019

We couldn't be happier to present our debut fine jewellery collection for Soru. This is a project that has been close to our hearts for a while, the design process...

October 30, 2019

Behind The Scenes, Soru Style

October 24, 2019

Our dad has a renowned coin collection, he has collected coins from all over the world since we were children and now his grandchildren love looking through them, just as...

July 23, 2019

We held our very first event! After over 5 years of Soru we took the plunge and held our very first event, we tend to shy away from any lime...

May 22, 2019

Our first collaboration with Laura from the Fashion Bug Blog was so successful that we have been busy working together again for part 2 and i'm so excited to finally...

April 14, 2019

This story had a very different feel to anything we had done before, we were so excited to bring the vision we had to life. Soru Jewellery SS19 photo shoot Mood...

October 09, 2018

For our AW18 photoshoot we took inspiration from old photos of our father with his very first car and went for a vintage Italian feel. Pictures of our father with...

October 09, 2018

Its not often we take the time to look back at our journey. Being so busy you sometimes forget how far you have come. It's been an inspiring, surprising and...