10% off when you buy up to 4 charms + a charm necklace
High quality materials
Handmade in Italy
Designed in the UK by women, for women
Lovingly hand-packed in the UK
Returns within 14 days
- Design & Manufacture
- About Gemstones
Whether you wish to have your own initial or your loved ones initials, these letter charms are perfect for adding a personal touch to your charm collection as a keepsake. Each letter features crystals, making for a glamorous sparkle.
Designed to easily be added to any of our Soru Charm Chain Necklaces alone or with multiple charm combinations. If you would like to check compatibility with a different chain, please contact our customer service team.
18ct gold plated solid silver and crystals
All our jewellery is handmade by family-run workshops and artisans in Italy and Turkey. Each piece is unique.
We only make our jewellery in small batches and encourage our customers to only purchase what sparks joy, as to avoid unnecessary returns. Nothing we make is mass produced.
Our jewellery and products are designed in-house at Soru HQ, based on a quiet leafy street in Solihull, UK.
We use natural gemstones and baroque pearls which may contain internal inclusions, irregular edges, uneven surfaces and variations in the colours. No two gems are the same, adding to the beauty and uniqueness of each individual gem.
If you wish to exchange your item for a different shape or colour, please get in touch at email@example.com. Any return postage costs would be subject to charge. Item availability for exchange will depend on the stock we have remaining.
Silver / 18ct Gold / Rose Gold Vermeil
Use a soft lint free cloth to keep your jewellery looking shiny and tarnish-free.
Store your Soru purchases in a dark, cool and dry place within the box provided. This will reduce tarnishing, scratching and tangling.
When transporting your jewellery, ensure it is kept within a box so no external pressures is accidentally applied that could bend the metal.
Remove jewellery while in water and avoid spraying perfume or applying creams where your jewellery will have contact.
Avoid extreme temperatures, humidity and sunlight. Any contact with perfumes, cosmetics and chemicals will cause discolouration.
Gemstones should never be worn around hot water, harsh chemicals or cleaners.
You can clean most gemstones with a soft, damp cloth after wearing. Very porous stones such as turquoise and emeralds should be cleaned using an untreated, dry, soft cloth only. Do not use tissue paper or paper towels to clean as they can cause scratching.
As Styled On Instagram
Absolutely adore this initial charm. An everyday necklace and the most amazing quality.
So glad you are pleased with your purchase
Hi loved my little letter charm really pretty ,I would love it if you did a much bigger letter maybe in just gold .
Absolutely love this
I am ever so happy with my latest purchase! It’s stunning.
Thank you for the 5⭐️ review!
Sweet sparkle that reminds me of home
Sweet, petite, little charm, and a great addition to any necklace or bracelet. I have all the letters from my children and husband’s names. So fun, and reminds me of them when I travel for work.
Hello, thank you for a wonderful review ❤️ What a lovely collection! x
Letter Charms M&C
I recently bought two letter charms & absolutely love them. They are so light but a decent size & excellent quality. I love wearing them and also interchanging them with another charm.
Thanks for the wonderful review. We are so pleased you are happy x
What materials are used in Soru jewellery?
Quality is very important to us. We only use semi-fine and fine materials in our jewellery. Our gemstones are natural and semi-precious.
All our jewellery is made from either solid silver (often plated in 18ct or 24ct gold) or solid gold. We use an array of gemstones, including genuine rubies, emeralds, sapphires, opals, diamonds, baroque pearls and more. We also utilise Swarovski crystals for the ultimate sparkle.
Where is Soru jewellery made?
Our jewellery is designed in-house at Soru HQ, based on a quiet leafy street in Solihull, UK.
It is then handmade by our artisan jewellery makers in Italy and Turkey.
Finally, our jewellery is lovingly hand-packed at our HQ.
Is Soru a sustainable brand?
We recognise the importance of sustainability in today's world. That's why nothing at Soru is mass produced. Everything is made by hand and in small batches. Our manufacturers are small family run businesses based in Italy and Turkey with fair pay and good working conditions.
Each piece takes time to create, which is why sometimes there are longer wait times for items to come back in stock. As well as reducing stock wastage, we also believe this makes each piece you buy feel truly special. We're passionate about encouraging conscious consumption - we only want customers to buy pieces that truly bring joy, that you can wear again and again.
We have also partnered with Cadeaux Paperworks to offer sustainable gift wrap and eco tape that is ethically made and fully recyclable.
When can I expect my order?
We aim to dispatch all orders within 1-3 days of being placed with express shipping.
Shipping times may vary depending on the country you are ordering from. Soru cannot be held responsible for any delays due to customs checks.
Please note Soru Jewellery HQ is closed on all official UK national holidays and at weekends.
During sale times, orders may take a little longer to dispatch, sometimes up to 5 days. In this case, a message will be clearly visible on the website to advise of the delay.
How do I care for my jewellery?
To ensure your jewellery stays looking it's best we recommend that you avoid applying any lotions or perfumes and to remove your pieces when swimming or showering.
We provide a Soru branded box and pouch with every order so you can store your items in here when you're not wearing them to keep them safe from tarnishing or discolouration.
Full care instructions can be found here.
Why does my item look different from the web image?
In some of our pieces, we use natural gemstones & baroque pearls. These may contain internal inclusions, adding to the beauty and uniqueness of each individual item.
Slight natural variances may occur between colours, patterns, shapes and sizes of our gemstones and pearls. For items this includes, there will be a message clearly stating this on the styles product page.
If you wish to exchange your item for a different shape or colour, please contact us at firstname.lastname@example.org. Please bear in mind any return postage costs would be subject to charge. Item availability for exchange will depend on the stock we have remaining.
We aim to dispatch all orders within 1-3 days with express shipping. This may take a little longer during sale periods.
You will receive a tracking number once your order is on the way.
We ship to the UK, using Royal Mail and to the rest of the world using DHL Express. For your shipping rates, please click here.
Get In Touch
Have a shipping question? Please feel free to contact us by emailing email@example.com.
Returns & Refunds
We offer FREE returns for all UK customers.
We supply shipping labels for all US customers.
Contact us at firstname.lastname@example.org quoting your order number in the subject line for a returns form and instructions. The item you wish to return must be unused and in the same condition that you received it in. It must also be in the original pouch and box provided. The purchased item you wish to return must be received by us within 14 days of receiving your order.
For UK orders- please ensure you collect proof of postage for your return at the post office, any lost or stolen items with no proof of postage will not be refunded.
Read our returns policy here.
If you are not satisfied with your purchase, or simply change your mind, then you can return your item within 14 days of receiving your order by contacting email@example.com to request a returns form for your order.
The item you wish to return must be unused and in the same condition that you received it in. It must also be in the original pouch and box provided. Items that appear worn or used will not be refunded and will be returned to the customer. Please note that once a ring has been adjusted out of its original shape, it is not possible to return for a refund.
Read more about our refunds here.
If your item is faulty, we can arrange for a repair or replacement. If returning a faulty item that is within the 14 day returns period, we will cover the return postage, so long as the item is deemed faulty upon inspection when it has arrived to us. Items which have been damaged as a result of normal wear and tear, by accident, or your own misuse, will not be considered faulty. This includes repairs attempted by the customer.
This must be agreed with our customer care team beforehand. We cannot pay more than £15 for return postage at any one time, if the cost for return is over £15 the customer is liable for the extra charge.
Repairs are free for the first 6 months of receiving your goods, as per our warranty. After this 6 months, the charge will be £15-20 within the UK or £30-40 for rest of world. For those outside of the UK, tax/duty charges may be incurred upon re-entry.
Get In Touch
Have a refunds question? Please feel free to contact us by emailing firstname.lastname@example.org.
We strive to create a high quality, semi-fine fusion of statement and everyday jewellery collections, using precious metals and semi-precious gemstones to make every wearer feel her best. Our aim is for the creativity, happiness and Italian flair of each piece to shine through the design. We believe jewellery is for everyday and all occasions. A special piece of jewellery has the power to transform a look and the mood of the wearer, and our jewellery is created with every woman of every age in mind.
All our jewellery is handmade by family-run workshops and artisans in Italy and Turkey, using solid gold, gold plated solid silver and genuine gemstones. Our inspirations come from Siciliana, Etruscan treasures, Greco-Roman artefacts, art history, mythology, celestial bodies, vintage glamour and the divine feminine.
We are two sisters (Francesca and Marianna) who grew up in a half-English half-Sicilian household. Every summer, we would travel to be with our extended family in Sicily, where we were shaped by the vibrant culture and the Sicilian women around us: strong, passionate and always draped in lots of bijoux jewellery. Now mothers, we founded Soru together to fulfil their lifelong dream of designing our own jewellery with a focus on flair, quality and sustainability.
High Quality Materials
We use solid silver and solid gold in all our jewellery, as well as semi-fine natural gemstones
Handmade In Italy & Turkey
All our jewellery is made by artisans and family-run workshops in Italy & Turkey
Designed In The UK
We lovingly design each piece of jewellery in our head office in the heart of England
By Women, For Women
Founded by two sisters who are both mothers to daughters, we want to create jewellery that inspires and empowers all women