The Astoria Collection
Vintage jewellery has always been a huge inspiration for us, not only the designs, but also the craftsmanship. A saying often versed by our mom "They don't make them like...
News
12 Years of Soru
It's Soru's Birthday! Soru turns 12 on 10th October 2025 and we are toasting to another year of discovery, growth and reflection. Soru's 12th year saw us traveling to Tuscany...
A Summer in Soru
When Fashion Meets Jewellery & Friendship Our story started in school, grew in the world of jewellery buying and today continues in new ways - Sally as a Stylist &...
Female Founder Lunch hosted by Needle & Thread
Hannah Coffin is the founder of Needle & Thread- a brand we adore and even created a collaboration with last year. She is a powerhouse of a woman and even...
The Hands Behind Soru- Where The Beauty Begins
We live in a world where it's becoming increasingly important for brands to be transparent about where their product is made and the story of its journey. For us here...
Chapters of Soru Summer- Behind the Scenes
Our new summer collection is so epic that we decided to split it into two chapters. Summer isn't just about sitting on the beach in the sun (although it probably...
Building Brand Advocacy Podcast
I've gone from not wanting to ever talk in public, to having to start talking on socials and now being interviewed in my first ever podcast... eeekkk. Me with podcast...
Reflecting on 2024: A Year of Growth and Gratitude
What a year for Soru! Celebrating our 11th year in business has been a moment of immense gratitude and pride. Looking back over this year and the past 11,...
The Palermo Collection
One of our favourite jobs is designing our new collections. It's usually a long drawn out process of building up inspiration, trying lots of different variations and ending on the...
We Are 11!
11 Years Of Soru! No words can describe how grateful we are that you like our jewellery, continue to buy our jewellery, (all the repeat customers we have out weight...
Easter Countdown Surprises
Surprise! We're counting down to Easter with some unmissable offers! From the 23rd March, there'll be a new flash sale to discover on site everyday Refer to our flash sales...
Looking Back at 2023
What a year for Soru! 2023 marked our 10th anniversary which was a big milestone for our small business, looking back over this year and the last 10, I feel...
Christmas Crackers 2023
Our newest Christmas tradition is the Soru Christmas cracker, where we have for you 10 irresistible offers to see you through the gifting and party season. HOW IT WORKS Starting from...
Happy 10th Birthday SORU!
On 10th October 2023 Soru Jewellery will be 10 years old. From dreaming up Soru from the kitchen table to having our own office with a great team of women around...
Behind The Scenes- Capri Photoshoot
Since our photoshoot in Positano in 2018, we have longed to go back to Italy for another location shoot, so we were so excited to embark on this trip. The...
Why Everyone Should Own Pearl Jewellery
When it comes to classic elegance and timeless beauty, few things can rival the allure of pearl jewellery. For centuries, pearls have captivated the hearts of individuals around the world,...