We live in a world where it's becoming increasingly important for brands to be transparent about where their product is made and the story of its journey. For us here at Soru, that's easy to do and we just spent a joyous few days with the very people who make the jewels that you love.
The fact that our jewels are handmade in a small, family run workshop in Italy is what makes us stand out from the rest! If you appreciate considered jewellery that has been made by hand in small batches by skilled artisans, each piece lovingly created for you, then you are choosing to buy with the right brand.
Our jewellery is made in Tuscany in a small town, high in the hills with the nearest train station an hour away!

Beautiful views at breakfast

The food is incredible here, its truffle country, the truffle sniffing pigs roam around freely! If you like truffle you have to visit this region, everything is served with mountains of truffle, the truffle pasta is to die for and is not expensive, you can get a huge bowl of truffle pasta for €8.

Still dreaming of this truffle pasta
After waking up to the most glorious views over the valley, we headed to the factory (a quick stop for an Aperol at 11.30am was insisted by our host) where we met all the people who make our jewellery and went through each process (after lunch of course- lunch is very important to the Italians). All of the jewellery makers are related or connected in some way, the skills passed down through generations.


We were showed each station, and introduced to the skilled worker that manages that station. From creating the moulds, to melting the silver into the wax moulds, cooling, plating, connecting the stones, polishing, hand painting the enamel... the amount of work that goes into each pieces is immense.

The silver before it is melted into the moulds

The moulds used to shape our designs


Polishing the jewellery

We could see bit's of Soru everywhere, our designs coming to life. A whole wall of our past moulds and designs, and our new collection being made in front of us.



Everyone was so warm and welcoming, we had the most amazing feast for dinner of lamb, fresh salads and of course more truffle pasta.
The next day our host took us sightseeing. We visited the La Verna Sanctuary- a religious sanctuary nestled in the forest of Casentino National Park and guarded by Friars Minor. The experience was one I will never forget, the feeling of peace and calm, the untouched nature and birdsong.

We then visited the house where Michelangelo was born and the local museum, followed by our last lunch overlooking the valley before we flew home. One last dash to the pastry shop for a homemade Tiramisu before our flight home, was needed, as we hadn't had chance to try a local one and it was a must!

Outside the house where Michelangelo was born


Am I being biased when I say all the best things are produced in Italy? The food... the clothing... the art...the cars.... the furniture... and of course- the jewellery! No, I think we can safely say it's a fact!

Leave a comment