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Happy 10th Birthday SORU!

On 10th October 2023 Soru Jewellery will be 10 years old. 

From dreaming up Soru from the kitchen table to having our own office with a great team of women around us- Soru has been a dream, a success and surpassed all of our expectations.  

Francesca and I have both always had a love of fashion. Growing up fashion magazines were our source of information and inspiration, starting with Just Seventeen and moving onto Vogue, a time before the internet.

As adults our love of beautiful things continued, and extended to jewellery. We noticed a gap in the market for statement costume jewellery, made from silver and semi precious gemstones, that didn't cost the earth. At the time there was high street and high end jewellery, but not much on offer in between. This was going to be our USP.... and so Soru was born!

With no idea how an internet business worked, no formal design training or studying in this area, no idea about social media, and most importantly no budget for anything apart from a little bit of stock, we began our journey. A journey of learning everything from scratch, using internet tutorials, help pages, we slowly built our website and taught ourselves how to use social media to get the word out there for free. We knew how to style things, what looked good and was on trend and we had passion for what we were setting out to do. You don't need huge budgets for glossy advertising and website design, if you put the hard work in you can do it yourself- and thats just what we did.

Ten years later we are still going strong. A huge highlight for us was when HRH Catherine The Princess of Wales wore our jewellery, this was a "pinch me" moment, and over the years whenever she wears Soru we feel so proud. So many amazing celebrities and influencers have worn Soru, and this is great for the brand, but what makes happiest of all is when we are out and about and see other women wearing Soru- which happens a lot and always makes my day.

Collaborations with The Fashion Bug Blog and Something Navy's Arielle Charnas have been such fun to do, its great to work with such stylish and inspirational women, working mothers building their own brands.

Soru has been stocked at some fabulous stores around the world including Harrods, Selfridges, Harvey Nichols and Fenwick, we love being able to bring our jewellery to these prestigious stores. See our full stockist list here.

Other highlights include being able to donate many prizes to good causes as well as over £14,600 in cash to charities- something that we hope to continue as the business grows. 

And here we are on our 10th Year- having just launched our new fine jewellery collection- Everyday Diamonds, we are really excited to expand our range and hope you continue to love what we design.

We couldn't have done any of this without our amazing team, who work so hard everyday. Being a small team has so may advantages, we know what's going on in all areas of the business which allows us to offer the very best service. Thank you Jo, Deb, Kate and Zahide for being part of Soru.

Soru Jewellery office team

 Jo (our manager) Zahide, Kate (and Bear) and Deb. Our wonderful team!

And last, but not least, we thank you. Our loyal customers who have supported us along the way, we wouldn't be here without you, we hope we can continue to create jewellery for you to love and cherish for the next 10 years.

Love Marianna & Francesca






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