International Women's Day is a day close to our hearts. Womanhood, sisterhood, motherhood and femininity are all things at the core of Soru's values. We are sisters who work together. Mothers of daughters. Our office consists of female staff. We design jewellery for other women. Our inspirations come from incredible women. Our aim is for our jewellery to inspire and empower other women to feel confident and beautiful. In many ways, IWD is a celebration.
But it is also an important day of reflection. There are so many women who are still struggling and suffering. We need to open our hearts and educate ourselves on what is going on in the world for other women; even the things right on our doorstep.
We always try to work with local charities that help our community, which is why this year, we've worked with Birmingham Solihull Women's Aid. For over 40 years, this incredible charity has supported women and children affected by domestic violence and abuse by training and educating the community, offering advice and support to victims, providing accommodation and supporting women dealing with criminal proceedings. Learn more about the work they do here.
This International Women's Day, we donated 20% of our total sales to BSWA, and also gave shoppers the option to donate an amount of their own accord on the cart page. We love the idea of women treating themselves on IWD with something special, and that purchase being able to help someone in need. We are happy to announce that with your help, we have been able to raise £926 to help support women and children affected by domestic violence and abuse. Thank you all so much for shopping with us and helping us raise money for such an important cause!