Hi Soru Family,

Francesca here, one half of Soru and I'm back with my highlights and recommendations from the past month.

Finally in the UK we are seeing some sunshine, the longer evenings and brighter mornings are hinting at the summer. I've started peeling back layers to reveal a tiny bit of pale flesh and adorning it with all my summer faves in preparation. 

My Jewellery Picks For The Month

This month I'm getting straight into which styles will be included in the founders fave's code for 20% off until the end of May.

Using code FOUNDERSFAVES at checkout will give you 20% off the following 3 styles:

The Ischia Necklace; This chic necklace is my go to on a sunny holiday in Italy but looks just as good over a white tee with jeans in the UK. Either way it's going to get talked about, the kind of necklace everyone will ask you where it's from with envy in their eyes. 

Lucina Earrings; I can not count the amount of times I reach for these earrings, they have this chic boho vibe about them that I adore (and just so happens to be on trend right now too). I mean look at how great they look with all these different outfits. They literally go with everything. If I was to suggest one pair of earrings to buy this summer that will see you through, it's these. 

Treasures Sun Ring: This is a ring we have had in the collection for years now, the kind of style that makes you smile and reminds you of sunnier days. I love how it's not too small to go unnoticed but yet not big enough to be uncomfortable. It's also adjustable which means I can wear it on any finger - a bonus when you want to stack multiple rings and need to find just the right spot.  

Behind The Scenes on our Recent Photoshoot

You may have seen on our Instagram account  some sneak peeks of a very exciting photoshoot we recently did. I know I'm constantly in front of the camera but the truth is I'm not a fan of having my picture taken so this was quite a scary prospect for me.

Me and Marianna being photographed at home 

We went all out on the outfits and Rosa- my sister's eldest- helped us create content, taking videos and images of the day. Plus the dogs got involved and we found out they are not camera shy at all.

Rosalia, Marianna's daughter helping us out on the day (I'm wearing the Large Palermo earrings)

If you are interested in all the outfits, (think lots of printed, very feminine dresses that fit like a glove from all my fave designers) you can find details of everything I wore here on my substack.

BTS on the photoshoot

As the focus was on my home interior I had a rush on to finish some rooms in time and came across the most divine hand embroidered artwork for my bathroom from Deborah Veitch and these gorgeous candle sconces I found on Etsy which to my surprise I am actually using each night now and they have changed my entire bedtime routine.

Embroidery art from Deborah Veitch 

Ceramic candle sconce from Etsy

Which ended up being an unexpected silver lining to the entire shoot!

Blowing Up on Instagram

To my surprise this reel blew up on Instagram, it's all about how we made the biggest mistake so far in our business journey... we invested heavily into a our solid gold and diamond fine jewellery range- inter changeable charms that you can hook onto a gold hoop or use a clip and attach to a chain- problem is we ran out of gold hoops and connector clips in solid gold and with the price of gold going up so much we couldn't afford to reinvest yet we were left with hundreds of charms- every letter in the alphabet multiple times, birthstones and symbols. 

14k Solid gold and diamond charms 

I was taken back with how many comments we received when I revealed the dilemma we were in. Everyone was so helpful and there were some amazing ideas.

I have since found out that our silver gold plated clips (find them here) are compatible and you can use these to clip the solid gold charms to a chain!

Solid gold and diamond Charms on a chain (without the clips on this image)

Our New OUTLET

We have created an 'outlet' online where we have added these charms along with some other styles at really incredible prices (esp as they are 14k solid gold and natural, genuine diamonds). 

Find our entire new OUTLET here.

We plan to keep this online but please note all styles are limited in stock and once they are gone they are gone forever.

Finally...

Me and Marianna both wearing Smock London while taking a tea break in the Cotswolds

We are so blessed to live not too far from the Cotswolds and recently visited Stow On The Wold, which has the best antique shopping, some really great coffee and cake stores and is only 10 mins down the road from Daylesford Farm.

The sun was shining and I choose to go for a nautical look wearing stripes from Smock London, with our oversized Nautica ship charm- the moonstone in this one is stunning and shines in the sunlight (moonstone is considered excellent for the heart chakra too as it promotes emotional balance and soothes stress). 

Nautica Charm on the Soru Charm Chain

Marianna wears the Solare Earrings and a new charm chain (coming soon!) with the Sole Charm

We love to hear from you, so never hesitate to get in touch, either through our amazing customer services team at customecare@sorujewellery.com team or direct with me on the below...

Best Wishes,

Cesca Xx

My personal space on the internet is here

DM me on Instagram here

Shop my wardrobe and recommendations over on my ShopMy page here

Use code FOUNDERSFAVES for 20% off my favourite styles: Ischia Necklace, Lucina Earrings and Treasures Sun Ring valid until the end of May 2026.