12 Years of Soru

It's Soru's Birthday! Soru turns 12 on 10th October 2025 and we are toasting to another year of discovery, growth and reflection.

iage of some polaroid pictures with marianna and francesca on them, jewellery scattered around, a plate with some birthday cake, a soru sign

Soru's 12th year saw us traveling to Tuscany to visit the factory where our pieces are made, a trip we will cherish forever. To see how much care and detail is lovingly poured into each piece was inspiring. There are not many brands who can say their jewellery is hand made from start to finish in a small, family run factory. It's something we are incredibly proud of and that sets us apart from the rest.

marianna and francesca at a factory looking ver the shoulder of someone making jewellery

Watching our designs come to life

Another highlight was our collaboration with Sapna Rao from Sheerluxe. We enjoyed designing pieces with Sapna, in her modern, but also classic style, resulting in a capsule collection of 6 timeless and wearable pieces. We had fun celebrating the launch at Bebe Bob with Sapna and the Sheerlux team.

picture of sapna from sheerlux, francesca and marianna on a sofa at a restaurant

Celebrating the launch of Sapna Rao x Soru

The launch of Soru Summer in June saw some new bestsellers emerge in the shape of Roma and Anacapri. Both statement necklaces, but with a very different vibe. Anacapri is a fun and frivolous oversized pearl and turquoise necklace, while Roma is a timeless, vintage inspired piece. The Roma Necklace was designed with vintage Cartier in mind, so when the stylish Tijan Serena described it as just that, we knew we had hit the nail on the head!

This year we have seen more inspiring and gorgeous women wear soru. Notably Samie Elishi from Love Island (who wore the San Pietro Necklace on the show causing it to sell out instantly), Maya Jama, Molly Mae Hague, Dorit Kemsley and the incredible Raye, who wore our Coco Earrings to perform her new single on stage.