Laura Wills x Soru

If you have followed Soru from the start you will have already met Laura Wills, AKA The Fashion Bug Blog. We did our very first collaboration with her, all those years ago in the summer of 2018. Featuring only a few pieces, the stand out bestsellers were colourful rainbow hoop earrings that sold out instantly. Following on from this collaboration we went on to do 5 more collections together- more rainbows, but this time in pastel colours, we created a heart hoop earring that became part of the Soru identity, and shot a Slim Aarons-inspired poolside campaign that produced some of my favourite images for our brand.

rainbow crsyal colours jewelery laid out on a glass dressing table

back of a womans head with blode hair wearing a crysal circle hair clip

laura- blonde woman lying next to a pool earing sunglasses and a white dress reading a magazine

And now in 2026 - she's back! This time with a totally different vibe - delicate talisman pieces, made for layering. Introducing our new Signs Collection.

Using evil eyes with turquoise or crystal centres, and hamsa hands, we have created stacking rings, necklaces and bracelets. To be worn everyday, they look great layered with whatever you have on. Our two necklaces- one a shorter choker, look great worn together.

Gold jewelry with turquoise stones on a textured beige surface

an invitation with a green background and sun motif to invite guests to an event at The Dorchester

2 necklaces on a jewleery bust and brings and bracelets on a fabric display block

To celebrate we held an event at The Dorchester in the iconic The Oliver Massel Suite. The suite was the perfect space to hold tarot card readings with The Fixer One and crystal energy healing with Lyn Jinks. We invited a selection of friends and press to view the collection and enjoyed an afternoon of mystic delights. The guests enjoyed a champagne brunch and the morning was filled with chatter of what the readings had revealed.

a selection of fruits and pastries laid out on a marble table

laure- blonde woman smiina while sitting at a table wearing a white top and layered necklaces

Laura having her crystal reading with Lyn Jinks

a woman in a white outfit sitting on a sofa having her palm and tarot read by a woman with dark hair

The Fixer One working her magic

two women sitting at a table smiling- one is reading crystal for the other

a woman with blonde hair smiling and wearing sunglasses stood next to a table with jewellery on it

some gold necklaces and cross earrings laid onto a book on a table

two women posing for a photo one with blode hair and one with dark hair in a hotel suite

two women on a terrace holding champagne and chatting

two women chatting next to a table of books with jewellery laid onto the books in a hotel suite

The suite was utterly divine and perfect for Soru - a golden shell loo and gold shell coving, sun wall lights, gilt scalloped edging and a terrace designed by one of my favourite artists- Luke Edward Hall- it was a dream.

a toile with a golden shel as the toilet seat and white walls with gold coving

a woman smiling and loking away from the cameral sitting on a green sunlounger on a terrace

The terrace at of the Oliver Messel Suite designed by Luke Edward Hall

Our teenage daughters came to help for the day, making up the gift bags and greeting guests, it was lovely to have them as part of the experience. Our guests were sent off with a Soru gift bag with a piece from the collection, and we ended the day with a family dinner at La DoubleJ Summer Garden at The Dorchester.