Another year older, another year wiser. On the 10th October we celebrate 7 years of Soru. We are still enjoying our journey, and we hope you are loving the jewellery we create.
And what a journey it has been! Still learning and evolving, having built the business completely on our own with with no help or advice (apart from google), you can image we have made some blunders along the way. Starting a business with £0 for advertising has its challenges. We had to be the photographer, the model, the web designer, the promoter, the PR, the designer- basically, we had to wear all the hats! And some hats fit better than others. So, here is a little visual path down memory lane....
Modelling in the kitchen- Francesca was the model and I was the photographer.... and this went on for at least a year! We also ventured out of the kitchen on occasion, the results still were not the best though- but it got our business to the next level, and we were able to afford professionals.
Our first professional photo shoots. They took place in a local studio, while our style has defiantly evolved, we look back with fond memories.
Our first packaging and product shots were all taken in a light box at home, not ideal! But again, it helped propel the business, our packaging has come a long way since then. Creating mood boards has also been something we have improved on. It's great to look back and see the fashions at the time- obviously gold was having a moment when this one was created!
The first ever picture of Laura Wills, The fashion Bug Blog, wearing Soru. She had not long started her blog and we are so glad we crossed paths on Instgarm. Our working relationship has grown into a friendship and we love working with her. A timeless picture, that is just as beautiful now as it was then.
And here is the lovely Soru team we have today! Kate, Rom, Jo and Deb (behind the camera!) We are so fortunate to be able to have this wonderful team in our office.
We wanted to share these images with you so you could see how our business has evolved. It shows you don't have to have a big budget and slick professionals in the wings to achieve your dream- you can do it with passion and determination.
To celebrate our birthday we are offering a special discount to our lovely customers to say thank you for your support, you are what drives us and inspires us every day. We love seeing women of all ages in our designs, so please keep sharing them on social media, its the highlight of our job to see them.
We are also donating 10% off all sales throughout our birthday weekend to homeless charity- Lets Feed Brum. A Birmingham based charity that helps provide food, support and friendship to the homeless community in Birmingham, a cause thats close to our hearts and in our home community. Thank you Lets Feed Brum for all the wonderful work that you do.